Welcome to the home of the Cricket brand

It is a success story that started more than 50 years ago when the first Cricket lighter was launched on the market. 50 years of innovation, testing boundaries and setting the bar for a whole industry. Today Cricket delivers more than 400 million lighters to 140 countries every year, with a market leading position in the Benelux market. This is our story. This is our spark.

Ever since Cricket saw the light of day in 1961, Cricket set new standards in the industry. Cricket is a brand dedicated to innovation and evolution, and at the heart of the brand lies a passion for what we do. And everything we do shapes the image people have of our company, our culture, and products. Each touch point conveys a message that stems from our identity. That’s why the Cricket brand fits perfectly within the box of Brandbox Twenty.

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