Who in the Netherlands is not familiar with the Zwaluw brand? Zwaluw matches in the well-known box are indispensable in the Dutch supermarket shelf. According to many, the most beautiful and most authentic A-brand in the Netherlands. Its history goes back to Sweden, at the end of the 19th century. Read more...
Union Match is one of the most famous and authentic A-brands on the Belgian market. A household name in the Belgian retail landscape for over 100 years. In 1912 “Union Allumettiere” was founded in Geraardsbergen. The boxes have been in all households since then: 3 crossed torches on a bright yellow background. Read more...
It is a success story that started more than 50 years ago when the first Cricket lighter was launched on the market. 50 years of innovation, testing boundaries and setting the bar for a whole industry. Today Cricket delivers more than 400 million lighters to 140 countries every year, with a market leading position in the Benelux market. This is our story. This is our spark. Read more...