ZWALUW

Zwaluw brand

Who in the Netherlands is not familiar with the Zwaluw brand? Zwaluw matches in the well-known box are indispensable in the Dutch supermarket shelf. According to many, the most beautiful and most authentic A-brand in the Netherlands. Its history goes back to Sweden, at the end of the 19th century. There were over 130 match factories throughout Sweden at the time. One of these was in Uddevalla, which was taken over by Swedish Match around 1960. Today, Swedish Match Zwaluw Industries AB (SMI) is the only major player in Europe. In addition, the group also bundled numerous importers and local factories outside Sweden over the years, including the Amsterdam importer J.W. Attema & Co. This company introduced Zwaluw, then still produced in the Uddevalla Tändsticksfabrik, to the Dutch market in 1895. Attema thus formed the basis of a brand that has been available on the Dutch market for 125 years.

Made in Sweden

Sweden is still the preeminent country for producing matches. First of all, there is plenty of aspen (poplar) wood available. This type of wood has the ideal characteristics. It does not splinter, is somewhat flexible, does not break easily and is strong. The cool climate is ideal to allow the matches to cool sufficiently during the process to ensure the desired quality.

Four medals

The four logos on the side of the Swallow are the medals that the Swallow match has won for the quality of the match. In the 20th century, when lighters were still hardly used, there were international fairs for the match industry. Zwaluw has won the prize four times as best match on the market and the quality standard of Zwaluw matches is still unsurpassed in the field of safety and the environment.

The four logos on the side of the Swallow are the medals that the Swallow match has won for the quality of the match. In the 20th century, when lighters were still hardly used, there were international fairs for the match industry. Zwaluw has won the prize four times as best match on the market and the quality standard of Zwaluw matches is still unsurpassed in the field of safety and the environment.


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